Monday, February 5, 2018

Chloe Layout Design Process

Our friend Karene took some beautiful photos of my husband having some surfing fun with hers. I hadn't realised she had taken these photos until she sent them to me in the post, along with a photo of our dog Chloe, the reason for this post.

However, before I go into the process of designing my Chloe layout I thought I would first share the Memories & More page that I did of my husband surfing, as I just discovered that I had not shared it here on my blog, but just on my business Facebook page.

  • If you have to cut a photo to split it over two pockets, don't cut through someone's face or neck etc., be careful choosing the photo to divide.
  • Visually use a Z-Pattern design which traces the route the human eye travels when they read — left to right, top to bottom. You can see this with my photos in the layout above.
  • Don't be afraid to put an embelishment on your photo.

I am liking using the Memories & More Card Packs that Stampin' Up! have in our catalogues as they help a page come together so quickly, whether you want to do Pocket Pages or the traditional style of layouts, which I did featuring Chloe.

When I do traditional layouts I seem to struggle with my design layout, although I Google and use Pinterest, I still seem to doubt myself in design. I can pull together products and elements that I know will go or that I want to use on my layout, especially as our Stampin' Up! products coordinate so well. So what other resources did I use in my design process this time.... of course my friends near and far who I admire for their creativity and the way they bring their layouts to life! 

While I was trying to get my elements laid out I notice that these friends were online and so with the ease of cyber connections I called upon their advice and input as if I was having a private class or face to face session with them. Thanks to Susan Wong (NZ), Tania Brown (NW Tassie) and Delys Cram (NZ) all of whom are fellow Independent Stampin' Up! Demonstrators too!

So I am going to show you images that I took as I worked through the process, sharing these with them all and getting their input and suggestions.

This is the first photo I sent them of my layout with my elements laid out around the feature photo - Chloe! As she is a black and white Maltese Shitzu crossed with a King Charles Cavalier Spaniel, I thought I would focus on the black & white them, picking up some greenery of the grass in the photo. So out came the Petal Passion DSP and a leafy DSP sheet from the Daisy Delight DSP, plus, some cards from the Petal Passion M&M card pack. They all agreed that had the right elements there.

Then I sent them this photo with my first placement and although they said I was on the right track the common thread was to get rid of the b&w striped paper. 

Another comment was to group the embelishments together so a suggestion was to remove the card at the top right of the photo and work on placing things on the bottom left as the text fitted the photo well. I started placing various elements on the left and then took the advice to group them. I also removed the heart on the top right. 

As you can see in the photo below I dropped the text card down and grouped the elements, however, this took it too far down and so I changed my elements about to bring it back up closer to the photo. I also received a suggestion to put three brads or rhinestones on the top right of the photo and of course our black rhinestones from the previous Holiday Catalogue fitted the bill so well!

Delys also suggested putting a thin black strip of cardstock down the length of the green leafy DSP sheet and I couldn't believe how much a contrast and impact this had on my layout... good advice there!

Another advantage of taking these photos along the way as I had just laid out my elements, not adhered them, was that as I had to take a break to prepare tea and entertain visitors for a while I still had my layout vision. This also helped when I had to move elements off the page to begin adhering them down, I could see where they needed to go back on to the page, and I could also get things aligned better.

I also took Susan's advice of adding some colour to my embelishments, even if it was just the leaves to tie in the green DSP, with our beautiful Stampin' Blends. I chose to colour in the leaves with Old Olive Stampin' Blends and a light touch of Pink Pirouette to the flowers with some Daffodil Delight centres.

So here is the final result of which I am very pleased with and so thankful to my friends for their advice and patience with me!

I hope you have enjoyed reading about the design process that this page took and that it may help you if you are like me and struggle with this aspect of your creativity.

  • Take photos as you lay out your design as you can then more easily review what you like and where. Also makes it easier when you go to finally adhere your elements on your page.
  • Use dimensionals to raise some elements off your page a little.
  • Matt your photo to better frame or put a focus to it.
  • Group embelishments together.

Supplies list:

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